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- Web design
- Branding
- Social media
BikingWithC: platform & content campaign
- Client
- Own brand
- Year
- 2026
- Discipline
- Web design, Branding, Social media
The story
BikingWithC is my own brand: a motorcycle platform with routes I rode myself, GPX downloads and honest travel stories. It grew out of a wish for more recognition, connection and honesty in the motorcycle world. The idea started with my final project for the Content Creator course, in which I developed the content campaign "Met de motor vooruit" (Moving forward by motorcycle). From there I kept building the brand: I designed the visual identity and built the website, which went live in 2026.
Visit bikingwithc.comBrand & strategy. Four core values form the foundation: freedom, community, women in the saddle and travel. From these came the target audience, personas, mission, vision and content pillars.
Website. A bilingual platform with an interactive route map, route pages with distance, elevation gain and difficulty, free GPX downloads, a blog and dark mode.
Content campaign. Met de motor vooruit: creative concept, market research, content calendar, finished content, media plan and a cost breakdown based on a yearly budget of € 100,000.
